The fight between physical stores and online vendors will continue for years. Even clothing and groceries industries have faced an increase in online competition as increasingly personalized shopping experiences emerged. Quick shipping has allowed for fresh food deliveries (both for general groceries and pre-packed ingredients for specific meals) and clothing orders that let consumers wear the outfits and return what they don’t like. But that doesn’t mean your grocery store is going to be going out of business. Physical stores still control a hefty portion of the market, and that will continue to stabilize as shoppers look for shopping experience instead of just efficient purchasing.
Make sure your grocery store offers a good experience. Lighting plays a large part of how shoppers feel in your store, so improve your lighting with these three changes:
Have warm, low lighting where shoppers can congregate.
In-store coffee shops have been a growing trend for years, and grocery stores can expand on this with in-store delis and eateries. These sections give your customers a place to relax before or after shopping, and that turns even running errands into a good experience. Make the spaces feel warm and homey with warm lighting. Also, light the tables with individual fixtures under general lighting so the space doesn’t feel industrial.
Use accent lighting to emphasize free samples.
If you’re going to compete against online stores, you have to emphasize what they can’t offer customers: a sensory experience. Add free samples near your bakery and deli so customers can taste and smell featured products. Accent lighting helps draw customers in and directs traffic so they feel more implicitly invited to try the samples.
Use daylight bulbs to replicate sunlight near organic and fresh foods.
Locally sourced foods aren’t just demanded by a small subset of foodies. Even general consumers are increasing demand for locally grown products and ethical foods. If your store doesn’t have a lot of natural lighting, you can use LEDs with daylight-level lumens to light up organic and fresh food sections. It lights up the food without exposing it to extra heat, and the look of natural lighting underlines the message of natural foods, resulting in better sales.
Go to our website to check out how we can help you improve your lighting.