How’s your bar’s bottom line? If it’s looking a little thin, take a good look around. It could be due to your bar’s lighting.Bar lighting falls under the consumer research category known as atmospherics. It can influence everything from your bar patrons’ moods to their purchasing habits. Here’s more:
As previously mentioned, atmospherics research has shown that indoor lighting may be used to influence consumer behavior in a variety of ways. For example, bar lighting may help steer patrons’ eyes towards a row of top-shelf liquors. It could also be used to attract patrons to certain areas of the bar and cause them to linger there. There has even been works written by the University of Gavle and the Center for Problem-Oriented Policy that seem to indicate certain types of lighting may reduce episodes of aggression among patrons.
With that said, LEDs are one form of bar lighting that you should consider investing in. To begin with, the bulbs have a long life, feel cool to the touch are compact and energy efficient. Therefore, the bar lights will save you money and you can use them in a variety of places. For example, you could build them into tables, seating arrangements, walls, liquor display areas and bar backs. The bar lights are also easily controllable with the aid of companion items (i.e. hardware and software). As such, you could adjust them throughout the evening to redirect your bar patrons’ attention as needed.
Not sure where to start when it comes to purchasing energy efficient bar lighting? We here at Relumination can help. We have been in the lighting solutions business for years. As a matter of fact, case studies detailing how we’ve helped food and beverage businesses with their lighting needs are available on our website. They’ll give you additional insight on what great lighting can do for a bar’s bottom line. Once you’ve had a chance to read them, contact us. Afterward, we’ll conduct an in-depth examination of your bar’s lighting issues and help you come up with a viable solution.
