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Relumination LED Lighting Enhances Parnian Exquisite Furnishings Showroom for Better Customer Experience

PHOENIX, AZ–(Marketwire – Oct 10, 2012) – Relumination, a leading provider of LED lighting solutions for businesses, helped Parnian significantly reduce energy use and provide a better shopping experience for the affluent clientele visiting the 15,000 square foot unique showroom filled with high end contemporary furniture and artwork.

Relumination provided a turn-key solution of LED lighting products, installation and utility rebate administration. Relumination replaced all the halogen and incandescent showroom lighting, including main showroom downlights, spotlights and decorative lamps.

The new LED lighting installed by Relumination allows buyers the ability to better distinguish the details of Parnian’s hand-crafted contemporary furniture and artwork. The LED lights emit a pure white light, improving the customer’s ability to differentiate variations of colors and the fine points of furnishings Parnian creates and imports from around the world. The established prominent retailer and manufacturer also benefits from significant savings in energy use and costs with the new LED lighting.

“It is core to our family business that we provide the highest quality of home and executive office furnishings to our valued customers, while we also do more to help reduce our carbon footprint in the 21st century,” said Leila Parnian, vice president of Parnian. “We have integrated our beautiful showroom experience with energy efficient LED lighting along with Arizona’s first offering of LEED Certified environmental high end furnishings made of bamboo, old barn wood, refurbished woods and recycled metals.”

Leila Parnian, who graduated from Arizona State University in 2009 with a Masters in Urban and Environmental Planning, is using her education in sustainable development by finding ways to eliminate waste at the family-owned business. “We have reduced our electric bill by nearly 50% because of the new high-quality lighting, which also reduced our use of air conditioning,” said Leila.

“The amount of lights used in the luxurious showroom was wasting energy and generating tremendous amounts of heat,” said Daniel Henderson, CEO of Relumination. “We were able to replace all the current fixtures with LED lamps that provide a superior quality of light, reduce the temperature of the showroom and significantly reduce the maintenance of lighting at the showroom. We calculated a return on investment for the upgrade at 100% in less than nine months.”

Parnian, an internationally recognized furniture showroom and manufacturer, was founded in 1977 by Architects Abdolhay and Parvaneh Parnian. The Arizona family-business was passed to second generation, Ali Parnian and Leila Parnian, who continue the tradition of marketing quality furnishings from around the world, along with their father’s designed furniture, Leila’s artwork and now environmentally friendly creations represented with exquisite ambience in their architecturally renowned showroom.

About Relumination — Relumination, LLC is a lighting technologies solutions company that helps customers reduce energy costs, save electricity, minimize facilities management expenses and decrease their environmental footprint. We provide reliable and sustainable LED products and services that exceed quality standards of reducing energy consumption by up to 90%. Our valued customers are in various industries from manufacturing to retail. The company is privately held and headquartered in Arizona.

About Parnian — Parnian Furniture, an award-winning furniture store and manufacturer, was started in 1977 by Abdolhay and Parvaneh Parnian and continues to be family owned and operated by Leila Parnian. Parnian specializes in high end modern and contemporary furniture. In addition to the over 100 product lines of furniture and accessories that are imported, Parnian also has a custom design and production studio in Phoenix, Arizona in which they design and create custom hand crafted furniture for the home and office using old world craftsmanship for the most discriminating of clientele. Services include full interior design, custom furniture design, kitchen design, office design and manufacturing, special ordering of furniture, rugs, accessories, lighting and art. Although their headquarters and 15,000 square foot showroom is located in Scottsdale, Arizona, Parnian receives international orders and ships to their clients all over the world.

Jamie Glass
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