If you want luxury furniture you go to Parnian Furniture in Scottsdale, Arizona. As a second generation, family-owned business, Parnian knows that every dollar matters. Lowering electricity bills was a big concern for Parnian, but more important was maintaining the look and feel of the unique retail space. Once completed, the interior lighting upgrade had an unintended benefit – reducing the head load from the old lamps made the show floor more comfortable and customers started spending more time shopping. More time shopping means more time buying. It was a win-win for Parnian!