Physical stores are in an increasingly high-stakes competition with online vendors. Some of the top advantages include in-store selections (since most people prefer to pick out their produce and try on clothing), interactions, and the overall experience. If your marketing focus is on creating good experiences that online stores can’t rival, focus on making memorable displays. Here’s how:
Create point-of-purchase displays that are relevant to your customers.
People don’t want to have more potential purchases thrust upon them without context. Create displays that your target market will care about. This can range from displays with typically forgotten purchases to interactive, fun demonstrations of new products. Not only do these displays make lines feel shorter, but they also address potential needs that would otherwise frustrate shoppers who want to avoid losing their place.
Use lights to make displays and featured products more attractive.
You can use lights to lead people through your store. Whether you’re illuminating common paths to reduce clogs in the aisles or using lights to break up sections of the floor, they can significantly help organize the experience. Ensure that the effect extends to your displays: high beams can draw visitors’ eyes away from the store, and warm LEDs can attract nearby shoppers.
Don’t let it be cluttered or shadowed.
Displays should both serve a purpose and highlight the best aspects of your store. So, ensure customers understand what the products are and how to use them with a clever statement and a clear call to action. But clarity isn’t enough to make a display persuasive. Keep the point-of-purchase display well-stocked, organized, and with clean, precise lines. Also, keep it well-lit to make it look cleaner and more regularly attended, even during your busiest days.
