You already know that every single display detail matters in retail spaces. But there’s nowhere that’s truer than in a grocery store. Different lights change how green the produce looks or how red and fresh the meat appears. Lighting also affects how customers navigate the space and their perception of the overall experience.
So don’t just switch to LEDs and opt for daylight settings. Here are three more ways to use your lights profitably:
Light up bodegas and sections differently.
People notice differences in lighting even if they don’t know what they noticed. So underscore your bodegas, clearance sections, or new arrivals with pointed lights that have a slightly higher brightness or a different color.
Add more light over high-margin or must-go products in the freezer aisles.
Freezer space is a valuable commodity, and it’s essential to clear out clearance to make room for more profitable items. However, it can be tricky if all the clearance is grouped away from its usual sections. Draw customers’ attention to the clearance shelves by making them the first to light up. If your store has energy-saving lights with motion detectors, ensure that any movement triggers the lights above the clearance level.
Backlight display signs and decorations.
Signs and decorations can draw a lot of attention to displays. Even if your store has dim lighting, customers will be able to see and read the displays. What backlighting adds is another layer of invitation. Customers will gravitate toward even out-of-the-way displays if the light is bright and welcoming. Use backlighting whenever you need to change your customers’ usual travel paths to direct them to a new stand or display in the store.
Grocery store lighting can make all the difference in determining which non-essential products become popular and stay on the shelves. Contact Relumination today for the right supplies and advice to make your store shine.
