Whether we are aware of it or not, the aesthetic qualities of retail lighting contribute to the sales and success of an establishment. Obviously, we would rather trust a bright space for our commercial needs than a dark alleyway, but that inherent sense of comfort is just part of the reason.
Lighting is not just an overhead expense for a store; it is as much a factor in driving business as a professional logo or a promotional campaign. Let us explore why this is true and illustrate that LED lighting scores over incandescent lighting in delivering this type of value.
Contrast and Color Richness are Decisive
The color rendering index (CRI) is an objective measure of a light’s ability to reproduce the look of an object in natural lighting. Think about the appearance of fresh fruit in a sunny orchard versus in a refrigerator crisper. Richer, deeper colors and natural, clear contrasts contribute to shoppers’ sense of ease and comfort. This is true in all forms of retail, and the brighter mood within the shopping space contributes to a better traffic flow and a greater propensity for customers to make purchases.
Lighting is indispensable to Jewelers
This is especially true in the jewelry business: the refractive and reflective properties of the merchandise are the key selling point. Jewelry, no matter how rare or valuable, must sparkle. Lighting should come from above and inside the display case, to keep shadows from falling on the goods.
LED Energy Savings
We must seek to lower long-term costs in all situations with a potential return on investment. Lighting is no exception, even though some retailers overlook it solely as a chunk of the energy bill and not a part of value creation. However, LED lights can offer up to 90% lower energy costs, with 25 times more durability. In terms of CRI index, they can now reach a rating of 90+ (the sun has a CRI index of 100).
If you could cut marketing costs by such ratios while maintaining the same returns, you would immediately jump on the opportunity. Professional LED lighting is no different.
